Rihanna is the first artist to share an exclusive single on Jay Z's new streaming platform.
Unlike the previous material we've seen from the TIDAL-affiliated artists, this a bonafide single premiere, rather than an intimate performance or piece of rare footage.
This definitely marks a new strategy, and if Kanye West, Beyonce, Nicki Minaj, Coldplay and the like continue with this premiere-style, it may force some fans to subscribe to the service. Well played.
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